A London-based startup specializing in the distribution of behavioral neuroscience research equipment, AKB研究 was looking to establish a compelling identity and corresponding web presence in a highly competitive field. The company offered services to all of Europe, and needed a minimalist website that was intuitive and informational for a broad cross-section of users. A product-based site heavily focused on lead generation, the AKB online presence had to reflect the company’s overarching goal of providing neuroscientists with the industry benchmark for power, 灵活性, 并且易于使用. Among the logistical challenges presented by the project was the fact that the client was based overseas, 有专门的国际客户. Ignyte drew on our own internal diversity to create a brand experience that was engaging and persuasive across cultural lines.
在创造身份的过程中, AKB sought to differentiate itself amidst a competitive landscape of staid and outdated brands. Market and customer research provided profound insight into AKB’s customer personas and their buying cycles. 他们的目标受众, 大型大学的博士研究科学家, 合同实验室, 和制药公司, were highly sophisticated customers with highly sophisticated needs. The AKB brand experience needed to connote unparalleled industry savvy and expertise, and embody the peerless quality of the products the company had to offer.