关键细节

行业
户外探险
服务
客户研究
gpk电子游戏官网审计
gpk电子游戏官网战略
gpk电子游戏官网标识
公司的文具
网站设计
文案
Video & 摄影
数字广告
gpk电子游戏官网推广
2017

的机会

贝克山指南 is a family-owned and operated mountain guiding company based in the community of Bellingham, 华盛顿. 随着公司的不断扩张, they felt they had outgrown their brand and sought to reposition themselves for the future. 贝克山指南 partnered with Ignyte to develop a new brand strategy, 视觉识别, 和在线的存在. 它希望发现市场机会, 更好地了解客户的需求和看法, and boldly differentiate itself from the competition as the number one guiding company in the northwestern United States and beyond.

gpk电子游戏官网战略

策略 began with in-depth customer research exploring multiple audience segments. We found that 贝克山指南' customers most valued the opportunity to learn, but also enjoyed the fellowship provided by the company’s guides. 带着这些见解, we facilitated a series of workshops to define the brand’s core messaging and establish consensus around strategic objectives. What emerged from the strategy phase was a powerfully articulated brand positioned as the premier guiding company in the region whose value propositions included exploration, 知识, 高度个性化的服务.

利益相关者

6

客户访谈

20

竞争的审计

5

观众的角色

04