关键细节

行业
健康 & 健康
服务
gpk电子游戏官网战略
gpk电子游戏官网标识
网站设计
文案
摄影
Marketing Collateral
Digital 广告
gpk电子游戏官网指导方针
gpk电子游戏官网推广
2013

的机会

Located in a hip uptown neighborhood of San Diego, 马赛克 was a business on the rise, featuring a range of holistic services for a devoted and growing following. More than just a yoga studio, the company offered personal training, nutrition counseling, leadership development, 灵气, and other unique services. 马赛克面临的核心挑战之一是围绕这种广泛的产品建立知名度. 该公司的利益相关者在阐明各自不同服务的范围和价值方面遇到了困难. It was no surprise, then, that their 客户 were unenlightened as well. As is often the case with our clients, in order to effectively express their unique value to audiences, 马赛克 needed to fully understand what that value was. 只有对公司的真实性质和环境进行彻底的评估,他们才有望形成一个有凝聚力的gpk电子游戏官网架构. They needed to discover their authenticity, so that they could craft a unique and compelling story, and capitalize on their growing following.

gpk电子游戏官网战略

马赛克的gpk电子游戏官网战略建立在最初的发现阶段,包括密集的市场和客户研究. Interview subjects included company founders, 教练, 客户, and local 从业人员 not yet familiar with the brand. 通过对当地瑜伽市场的调查,gpk电子游戏发现马赛克的服务独特地解决了市场的差距和机遇. 该gpk电子游戏官网的目标受众是其他当地gpk电子游戏室无法满足其各种需求的人群. Unlike their competitors’, 马赛克的客户多为男性,包括从嬉皮士到海豹突击队(Navy SEALs)再到企业高管的各种角色. 该gpk电子游戏官网的关键区别在于,它提供了一套具有深刻而深奥传统的服务. More than just a “drive-thru” health club, 马赛克 struck a valuable balance between hipness and spiritual depth.

利益相关者

03

Customer Interviews

10

Competitive Audits

08

Audience Personas

05